Digital

Examples of digital projects such as website design & redesign, and e-mail newsletters.

Goal
Completely overhaul Century Ballroom website to improve user experience and visual design.

Action
Reorganized site architecture and rewrote content with owner's final approval. Provided developer with visual design prototypes for each page and reviewed design at various stages.

Result
Massive improvement over previous design. Site layout much clearer and more user-friendly for both guests and admin. Next steps: Improve mobile experience, especially event calendar, and fine tune admin capabilities.
View site here.

Goal
Create website for new restaurant, The Tin Table based on branding I previously developed.

Action
Created lo-fi prototype and then information architecture and visual design mock-up for owner's review and approval. Designed site in WordPress using a purchased theme and added custom CSS coding to further personalize site. Performed site maintenance and updates.

Result
Simplicity of site makes it user-friendly and accessible.
Next steps: Site designed many years ago, so fine tuning mobile design would enhance user experience and make site on mobile more visually appealing.
View site here.

Goal
Formulate appealing, on-brand newsletters to keep brokerage community abreast of Vulcan Real Estate's projects and news.

Action
Fashioned digital newsletters based on existing brand guidelines using Photoshop and InDesign. Wrote content and ran it Marketing & Leasing Senior Director for approval. Sent as jpegs to ensure design and fonts appeared as desired.

Result
Next steps: Because we send as jpegs, newsletters aren't mobile-friendly and up to current e-mail standards. Currently working on new templates in Campaign Monitor to address these issues.